Post by account_disabled on Dec 19, 2023 6:42:23 GMT
Whether with its veranda site or with the site dedicated to pergolas. And yet, that’s where the demand is. I indicated above: each month there are more than twice as many requests for pergolas as for verandas. The consequence is immediate, gustaverideau, in relation to Akena, it is: 87 times more monthly visitors to pergola. 5 times more traffic on veranda. Nearly 7 times more on veranda According to the site travaux.com, the average price of a 15m² veranda is around €20,000: “Thus, the price of a 15 m² veranda of traditional shape is on average €19,260 for the best insulated model while the least efficient model costs on average €14,400 (excluding masonry). The price of a 20 m² veranda ranges from €17,400 to €23,880.” The average e-commerce conversion rate in France is 3%.
Given the monthly volumes of demand, the shortfall for the group is colossal. This is in Email Data particular what our LBI (Lost Business Indicator) allows us to evaluate: the average monthly loss of fzit from a non-optimized digital presence. I have no contact with Akena but it seems that the marketing/communication effort mainly focuses on traditional media to the detriment of digital. Perhaps it is very effective offline, but online, the shortfall is real. This also means that the opportunities and growth levers are enormous. Should we bet everything on the brand? Another interesting example is that of Here again, the brand has a strong media presence and regularly features stars. It’s very effective: the brand has a very strong reputation. As I like alone, that’s 110,000 requests per month.
If we add all the queries that contain the brand, it is even more important. Positive result: the site generates quite a lot of monthly traffic. Negative result: the traffic is almost exclusively branded traffic. A competitor on the slimming meal theme (weight watchers) has an equivalent notoriety: weight watchers has 135,000 requests per month in France. But the site is less dependent on its brand and answers more questions from Internet users. The consequence is direct: 3.5 times more traffic, simply in SEO (natural referencing). And that, every month. Online and offline marketing I took these 2 examples, but we find the same situation in all sectors: energy, automobile, finance, banking, insurance, telephony… Many companies have not yet really adapted to digital, or they approach it in push mode, like traditional offline marketing.
Given the monthly volumes of demand, the shortfall for the group is colossal. This is in Email Data particular what our LBI (Lost Business Indicator) allows us to evaluate: the average monthly loss of fzit from a non-optimized digital presence. I have no contact with Akena but it seems that the marketing/communication effort mainly focuses on traditional media to the detriment of digital. Perhaps it is very effective offline, but online, the shortfall is real. This also means that the opportunities and growth levers are enormous. Should we bet everything on the brand? Another interesting example is that of Here again, the brand has a strong media presence and regularly features stars. It’s very effective: the brand has a very strong reputation. As I like alone, that’s 110,000 requests per month.
If we add all the queries that contain the brand, it is even more important. Positive result: the site generates quite a lot of monthly traffic. Negative result: the traffic is almost exclusively branded traffic. A competitor on the slimming meal theme (weight watchers) has an equivalent notoriety: weight watchers has 135,000 requests per month in France. But the site is less dependent on its brand and answers more questions from Internet users. The consequence is direct: 3.5 times more traffic, simply in SEO (natural referencing). And that, every month. Online and offline marketing I took these 2 examples, but we find the same situation in all sectors: energy, automobile, finance, banking, insurance, telephony… Many companies have not yet really adapted to digital, or they approach it in push mode, like traditional offline marketing.